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Each year more than 4,000 choose NUI Galway as their University of choice. Find out what life at NUI Galway is all about here.
About NUI Galway
About NUI Galway
Since 1845, NUI Galway has been sharing the highest quality teaching and research with Ireland and the world. Find out what makes our University so special – from our distinguished history to the latest news and campus developments.
Colleges & Schools
Colleges & Schools
NUI Galway has earned international recognition as a research-led university with a commitment to top quality teaching across a range of key areas of expertise.
- Research & Innovation
- Business & Industry
- Alumni, Friends & Supporters
At NUI Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Marketing Managment (MSc)
The programme content is aimed at preparing graduates for a variety of marketing positions in business.
Therefore the programme will assist students to:
- become knowledgeable about a range of Marketing subjects to an advanced level;
- develop analytical, oral and written presentation skills;
- acquire and be able to use accepted research methodologies;
- develop personal confidence.
Applications and Selections
Applications are made online via the NUI Galway Postgraduate Applications System.
Who Teaches this Course
Requirements and Assessment
A H2.1 undergraduate honours degree in business or a related discipline (NFQ Level 8), or international equivalent, is normally required. However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered.
Applicants from a non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.
IELTS score of 6.5 or equivalent, if applicable.
1 year, full-time
2 years, part-time
Next start date
A Level Grades ()
25–30 (some shared modules)
QQI/FET FETAC Entry Routes
Please refer to the offer rounds/closing date webpage.
Mode of study
The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week.
Year 1: Mondays & Tuesdays
Year 2: Wednesdays & Thursdays
A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Summer School and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester. Students attend lectures on average two days a week.
Summer School and Applied Marketing Project:
Summer School—an intensive one week course aiming to provide students with up-to-date skills on topical areas in marketing practice.
The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution.[an error occurred while processing this directive]
Why Choose This Course?
Graduates have found employment in such companies as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Banks, Big SpaceShip, Ernst &Young.
More Reasons to Choose this Course:
- Summer School (one week) on topical areas in marketing practice.
- Consultancy projects which provide realistic industry settings and experiences.
- Team-building exercises.
- Team building field trip (e.g. a day in Delphi resort https://www.delphiadventureresort.com/outdoor-activities/)
- Training on 'Working in Groups'
- Inter-Cultural Training
- Extra curricular workshops (e.g., Excel Training, Writing Skills, Referencing).
- Executive Masterclasses by Industry Experts in Global consumer and business companies; e.g. Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
- Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.
- Fantastic partnerships with industry, companies such as:
2018/2019 Class - Delphi Adventure Resort Team Building Day
2019/2020 Class - Delphi Adventure Resort Team Building Day
Delphi Adventure Centre Class of 2020
Guest Speakers for MSC Marketing Management
Paula Clarke of Clarke Griffin Associates
Helen Mannion Head of Marketing at Revive Active
John Power, Managing Director and CEO of Aerogen
Who’s Suited to This Course
Transferable Skills Employers Value
Related Student Organisations
Fees: Student levy
Fees: Non EU
Note to Non EU students: Learn about the 24 month Stayback Visa here.
Find out More
Meet our Graduates
John Concannon | Director General - Global Ireland
A masters degree in Marketing at NUI Galway gave me an incredible advantage as I headed out into the competitive world of work. I had confidence in the depth of my knowledge and its application in a way that reflects the excellent teaching.
Fergal Hynes | Senior Negotiator, RE/MAX Ireland
The theory and guidance provided by lecturers throughout the MSc in Marketing helped me hone the skills and knowledge necessary to pursue a chosen career path to the Property sector. My roles attained in a marketing capacity subsequent to this Masters provided me with a wealth of experience I would later require to branch into the Property sector and become a Senior Sales Negotiator. I highly recommend this course.