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Courses
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About University of Galway
About University of Galway
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Business & Industry
Guiding Breakthrough Research at University of Galway
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Community Engagement
Community Engagement
At University of Galway, we believe that the best learning takes place when you apply what you learn in a real world context. That's why many of our courses include work placements or community projects.
Marketing Managment (MSc)
Course Overview
The MSc in Marketing Management is designed to open the doors to a world of exciting marketing opportunities across various industries and sectors. The programme content is meticulously crafted to prepare you for a multitude of marketing positions in the business world. Whether you're a marketing enthusiast or come from a non-business background, this programme is your gateway to building a successful marketing career.
Our mission is to guide you to become a well-rounded marketing professional, equipped with the skills and knowledge needed to thrive in today's competitive landscape. Through our programme, you will:
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Gain Comprehensive Knowledge: Dive deep into a wide range of marketing subjects, reaching an advanced level of understanding. Our curriculum ensures you have a solid grasp of marketing fundamentals, as well as the latest trends and strategies, setting you apart in the job market.
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Develop Analytical and Presentation Skills: Marketing is not just about knowing; it's also about effectively communicating your insights. You will sharpen your analytical skills and enhance your ability to articulate your ideas, both in writing and orally, a crucial skill in the world of marketing.
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Master Research Methodologies: In an age where data-driven decision-making is key, we'll equip you with research methodologies, enabling you to navigate complex information, make informed choices, and contribute to the development of effective marketing strategies.
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Emphasise Strategic Decision Making: You'll learn how to make critical marketing decisions that can shape the future of businesses.
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Stay Current with Industry Best Practices: We ensure you are exposed to the latest ideas, techniques, and marketing frameworks by analysing industry best practices. This hands-on approach keeps you at the forefront of the marketing field.
A distinctive feature of our programme is its practical orientation. You will undertake consultancy projects, allowing you to work directly with real companies and which provide realistic industry settings and experiences. You'll also have frequent opportunities to learn from distinguished industry speakers, gaining invaluable insights from those who'work in Marketing.
Earning the MSc in Marketing Management will not only provide you with a recognised qualification but will also enable you to embark on a successful marketing career in a wide variety of industries, sectors, and organisations. This programme is not limited to business graduates; it's also ideal for those with non-business backgrounds who aspire to develop a career in marketing (see Key Facts).
Applications and Selections
Applications are made online via the University of Galway Postgraduate Applications System.
Who Teaches this Course
Requirements and Assessment
Key Facts
Entry Requirements
Normally a H2.1 degree (NFQ Level 8 or equivalent). However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered. The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. IELTS score of 6.5 or equivalent, if applicable.
Additional Requirements
Recognition of Prior Learning (RPL)
Duration
1 year, full-time
2 years, part-time
Next start date
September 2024
A Level Grades ()
Average intake
25–30 (some shared modules)
QQI/FET FETAC Entry Routes
Closing Date
Please refer to the offer rounds/closing date web-page.
NFQ level
9
Mode of study
ECTS weighting
90
Award
CAO
Course code
MSC-MKM
Course Outline
The programme is offered on a full-time basis over one year or part-time over two years. Students who take this programme part-time, attend lectures with the full-time students on average two days per week.
Year 1: Mondays & Tuesdays
Year 2: Wednesdays & Thursdays
A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take obligatory subjects and, after semester 2 exams, attend a week long Summer School and complete an Applied Marketing Project. For the part-time programme these modules are taught over two academic years with assessments at the end of each semester. Students attend lectures on average two days a week.
Summer School and Applied Marketing Project:
Summer School— This is an intensive one-week course designed to be your passport to the world of cutting-edge marketing practices. In this dynamic programme, we are committed to equipping you with the latest skills and knowledge in topical areas of marketing, setting you on a path to success in this ever-evolving field.
The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution.
[an error occurred while processing this directive]Why Choose This Course?
Career Opportunities
Graduates have embarked on successful marketing careers in a wide variety of industries, sectors, and organisations such as Johnson & Johnson, Accenture, Genesys, Electric Ireland, The Irish Times, Allied Irish Bank, Ernst & Young, Big Spaceship, to name but a few.
More Reasons to Choose this Course:
- Summer School (one week) on topical areas in marketing practice.
- Consultancy projects which provide realistic industry settings and experiences.
- Team-building exercises.
- Team building field trip (eg https://www.wildlands.ie/play/team-building-and-group-events)
- Training on 'Working in Groups'
- Inter-Cultural Training
- Extra curricular workshops (e.g., Excel Training, Writing Skills, Referencing).
- Executive Masterclasses by Industry Experts in Global consumer and business companies; e.g. Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
- Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.
- Fantastic partnerships with industry, companies such as:
2018/2019 Class - Delphi Adventure Resort Team Building Day
2019/2020 Class - Delphi Adventure Resort Team Building Day
Delphi Adventure Centre Class of 2020
Guest Speakers for MSC Marketing Management
Paula Clarke of Clarke Griffin Associates
Helen Mannion Head of Marketing at Revive Active
John Power, Managing Director and CEO of Aerogen
Who’s Suited to This Course
Learning Outcomes
Transferable Skills Employers Value
Work Placement
Study Abroad
Related Student Organisations
Course Fees
Fees: EU
Fees: Tuition
Fees: Student levy
Fees: Non EU
Postgraduate students in receipt of a SUSI grant—please note an F4 grant is where SUSI will pay €4,000 towards your tuition (2023/24). You will be liable for the remainder of the total fee. An F5 grant is where SUSI will pay tuition up to a maximum of €6,270. SUSI will not cover the student levy of €140.
Postgraduate fee breakdown = Tuition (EU or NON EU) + Student levy as outlined above.
Note to non-EU students: learn about the 24-month Stayback Visa here.
Find out More
Programme Director:
Dr Declan Flemming
T: +353 91 492741
E: mscmarketing@universityofgalway.ie
Programme Administrator:
Ronan Joyce
T: +353 91 492 546
E: mscmarketing@universityofgalway.ie
Quick Links
Meet our Graduates
John Concannon | Director General - Global Ireland
A masters degree in Marketing at NUI Galway gave me an incredible advantage as I headed out into the competitive world of work. I had confidence in the depth of my knowledge and its application in a way that reflects the excellent teaching.
Fergal Hynes | Senior Negotiator, RE/MAX Ireland
The theory and guidance provided by lecturers throughout the MSc in Marketing helped me hone the skills and knowledge necessary to pursue a chosen career path to the Property sector. My roles attained in a marketing capacity subsequent to this Masters provided me with a wealth of experience I would later require to branch into the Property sector and become a Senior Sales Negotiator. I highly recommend this course.