Course Overview

‌The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of International Marketing and Entrepreneurship. 

Therefore the programme will assist students to: 

  • Further develop the students’ knowledge and critical understanding of marketing to an advanced level.
  • Cultivate a comprehensive range of applied and analytical skills in marketing, with a strong emphasis on strategic decision-making.
  • Expose students to the latest cutting-edge ideas, techniques, and marketing frameworks through the analysis of industry best practice.
  • Foster an appreciation of the significant changes and challenges occurring in increasingly competitive marketplaces.
  • Develop students’ competencies and confidence through professional training in business and marketing skills, including oral and written presentation skills.
  • Provide training in the methods and practice of accepted research methodologies.
  • Allow students to develop and expand their personal confidence.


Applications and Selections

You can apply for this programme from the following link.

Who Teaches this Course

  • Dr Declan Fleming, PhD, MBS
  • Dr Christine Domegan, PhD, MBS
  • Dr Elaine Wallace, PhD, MBS
  • Dr Ann Torres, PhD, MBS
  • Dr Patricia McHugh, BComm, MBS, MMII, PhD
  • Dr Sheila Malone, PhD


Requirements and Assessment

Key Facts

Entry Requirements

A H2.1 undergraduate honours degree in business or a related discipline (NFQ Level 8), or international equivalent, is normally required. However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered.

Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline.  

IELTS score of 6.5 or equivalent, if applicable. 

Additional Requirements


1 year, full-time

Next start date

September 2022

A Level Grades ()

Average intake

10–20 (some shared modules)

QQI/FET FETAC Entry Routes

Closing Date

See Key Dates for offer rounds information.

NFQ level

Mode of study

ECTS weighting




Course code


Course Outline

The programme is offered on a full-time basis over one year. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each semester.  The programme consists of a variety of teaching methods, including lectures, projects, case studies and presentations.   A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations.  To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ects. Students are required to take twelve obligatory subjects and complete a week long Summer School (at the end of semester 2 exams in May) and an Applied Marketing Project.

Summer School & Applied Marketing Project

Summer School—an intensive one-week course aiming to provide students with up-to-date skills on topical areas in marketing practice.

The Applied Marketing Project is a team-based consultancy undertaking. Students will take on the role of consultants and work directly with an assigned real live company to address a specific marketing problem and develop a research-based solution. 

[an error occurred while processing this directive]

Why Choose This Course?

Career Opportunities

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, ExOrdo, Sales Force, Fáilte Ireland, SAP, Tourism Ireland, Smyths Toys. 

More reasons to choose this course
  • Summer School (1 week) on topical areas in marketing practice.
  • Consultancy projects which provide realistic industry settings and experiences
  • Team building exercises
  • Team building field trip (e.g. a day in Delphi resort
  • Training on 'Working in Groups'
  • Inter-Cultural Training
  • Extra curricular workshops (e.g. Excel Training, Writing Skills, Referencing)
  • Executive Masterclasses by Industry Experts in Global consumer and business companies—e.g. Google; OnePage CRM; Audi; Guinness; Nestle, Kerrygold; Aerogen; Heineken; Gamestop; & Amadeus.
  • Under special arrangements with the Marketing Institute of Ireland (MII), students can sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.
  • Fantastic partnerships with industry:

Marketing Tag Cloud

J.E. Cairnes School of Business & Economics MSc International Marketing and Entrepreneurship Merit Scholarship

Details of our merit Scholarships for the MSc in International Marketing and Entrepreneurship commencing September 2021 will be published in Spring. For more information on the scholarship application process, please contact Link to Scholarships page.

2018/2019 Class - Delphi Adventure Resort Team Building Day

At the start of the year, the MSc Marketing Programme students and the academic discipline go to Delphi Adventure Resort for a full day of team building activities.

0101 Delphi Team International

2019/2020 Class - Delphi Adventure Resort Team Building Day

0101 Delphi Team 2019-20

Class of 2020 Delphi Team Building Day 

0101 Delphi Adventure Centre Class of 2020

International Marketing and Entrepreneurship (MSC) Guest Speakers:
Joe Smyth SVP of R&D, AI Group Lead at Genesys
Joe Smyth SVP of R&D, AI Group Lead at Genesys
 Paula Clarke, Motivational Speaker, Coach and Potentialist, Clarke Griffin Associates

Paula Clarke - Clarke Griffin Associates

Who’s Suited to This Course

Learning Outcomes

Transferable Skills Employers Value

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€10,110 p.a. 2022/23

Fees: Tuition

€9,970 p.a. 2022/23

Fees: Student levy

€140 p.a. 2022/23

Fees: Non EU

€17,640 p.a. 2022/23

Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Programme Director:
Dr Sheila Malone

Programme Administrator:
Mary Greaney, 
T: +353 91 492 546

Quick Links

Meet our Students & Graduates


Sarah Dolan |   Senior Marketing & Communications Manager for Global Events

“The MSc in Marketing allowed me the opportunity to reach my full potential, helping me build the skills and knowledge necessary to become part of one of the largest software companies in the world. The masters gave me a distinct advantage over other candidates as a result of the scope of topics and projects we covered. I would recommend it to anyone who is passionate about marketing and would like to build a successful career in this field.”

Brian Mac Cathmhaoil |   Community manager at Ex Ordo

The extensive skills I built through the International Marketing and Exporting masters built a platform for me to work as the administrator for the 21st McGill International Entrepreneurship conference and to publish a book chapter from my thesis. The experience and expertise gained from the master's programme gave me the confidence to work as the community manager for Ex Ordo a dynamic software company that has customers in over 60 countries. The fun I had in doing my masters provided me with some lifelong friends and really helped me create a career in marketing.

Jason Gaynor |   Development Executive – Enterprise Ireland

I graduated in 2016 from NUIG's MSc International Marketing and Exporting. The expertise and advice from lecturers and the material covered helped prepare me for work with National and International employers such as Pat The Baker and Valeo Foods. It also allowed me to discover my interest in Internationalisation which led me to pursue a position with Enterprise Ireland.

Best College of Business 2019

Best College of Business 2019


  • Postgraduate Taught Prospectus 2020

    Postgraduate Taught Prospectus 2020 PDF (21 MB)

  • Business Undergraduate Programmes 2019-20

    Business Undergraduate Programmes 2019-20 PDF (4.5 MB)

  • Postgraduate Programmes 2019-20

    Postgraduate Programmes 2019-20 PDF (4.7 MB)

  • Marketing Flyer

    Marketing Flyer PDF (16MB)