Course Overview

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The MSc Digital Marketing programme at NUI Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.

The roles that students secure reflect the diverse needs of employers and the importance of students possessing transferable skills to meet these needs, these roles include:

  • Digital Content Creator
  • Social Media Strategist
  • Website Content & Listing Editor
  • Search Engine Optimisation Analyst
  • Digital Marketing Manager
  • Campaign Operations Analyst
  • Marketing Partnership Manager
  • Digital Marketing Strategist
  • Data and Analytics Specialist
  • Digital Analyst
  • PPC & Paid Social Specialist
  • Account Executive
  • Digital Channel Executive
  • E-Commerce Executive
  • Founders of own companies

To learn more about this amazing programme, click the links below to hear from our current students and graduates!


2018/2019 Class—Delphi Adventure Resort Team Building Day

At the start of the year, the MSc Marketing Programme students and the academic discipline go to Delphi Adventure Resort for a full day of team building activities.

0101 Delphi Team 2018

2019/2020 Class—Delphi Adventure Resort Team Building Day

0101 Delphi Team 2019-20

Applications and Selections

You can apply from the following link

Who Teaches this Course

Requirements and Assessment

Key Facts

Entry Requirements

A H2.1 undergraduate honours degree in business or a related discipline (NFQ Level 8), or international equivalent, is normally required. However, candidates with a significantly high H2.2 honours degree and who have achieved a 2.1 average within a relevant Marketing specialism in a business degree, will also be considered.

The programme is open to graduates of all disciplines. Applicants from a Non-Business/Marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing test, as specified by the Marketing Discipline, prior to commencement of studies. 

IELTS score of 6.5 or equivalent, if applicable. 


Additional Requirements


1 year, full-time

Next start date

September 2022

A Level Grades ()

Average intake

45–50 (some shared modules)

QQI/FET FETAC Entry Routes

Closing Date

Please refer to the offer rounds/closing date webpage.

NFQ level

Mode of study

ECTS weighting




Course code


Course Outline

The Programme will develop the students’ knowledge, skills and critical understanding of digital marketing to an advanced level. Given the relentless pace of change in Digital Marketing, students will be exposed to the latest cutting-edge ideas, strategies, techniques and digital marketing frameworks through the analysis of industry best practice.

Assessments include applied projects, reports, pitches, campaigns, audits, presentations, case studies and/or written examinations.

To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a week long Summer School (which takes place directly after semester 2 exams end in May) and an Applied Marketing Project.

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Why Choose This Course?

Career Opportunities

Graduates have found employment in companies such as Microsoft, LinkedIn, Google, Hubspot, AnswerLab, The Knot Worldwide, VHI Healthcare, Siren, ExOrdo, Carraig Donn and Wolfgang Digital.

Professional Development

The MSc. Digital Marketing programme strives to build the technical skills of students with a repertoire of globally recognised certifications, sought-after by potential employers. These certifications derive from the Hubspot and Google Analytics Academy. MSc Digital Marketing Students, under special arrangements with the Marketing Institute of Ireland (MII), sit the MII Qualifier Exam, enabling them to become full members of the Marketing Institute and use the letters MMII Grad after their name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

Best Practice Module Delivery

The delivery of modules offered in the MSc Digital Marketing combines academic and industry excellence.  Marketing Analytics, is delivered by University of Akron and Incisive Analytics, USA.

Digital Summer School

The changing online landscape, new technologies and demand for content has resulted in incredible growth in Digital Marketing. To keep up with industry trends and new digital marketing knowledge and skills, the MSc Digital Marketing Programme includes a Web 3.0 Summer School and a Digital Marketing Simulation as part of the Applied Marketing Project.

Dr. Brendan Keegan, Digital Summer School Facilitator, 2019

“I was impressed by students who were well versed in a fantastic array of essential digital marketing skills. The student experience was bolstered by industry speakers and engagement with local businesses, but what sets this programme aside was the underpinning of marketing, psychology and media communications theory, which is not an easy feat”.

Strategic Partnerships

A number of strategic partnerships have been established to ensure curriculum design and delivery creates industry ready graduates, including:

  • Hubspot
  • SiteMinder
  • HSE
  • The Knot Worldwide
  • Spotlight Oral Care
  • Incisive Analytics, USA
Good Links with Relevant Industries and Recruiters

Graduates are well equipped to work in a diversity of sectors and industries, including profit, non-profit/charity and government initiatives such as Road Safety Authority and Safefood. ‌

Marketing Tag Cloud


Applied Projects

Each year, students have the opportunity to apply digital marketing skills to real life company challenges, for both commercial and not for profit enterprises, across industry sectors such as health care, health technology, tourism, finance, software, the environment and business services.

Averil Tyrell, Marketing Specialist, An Post Insurance

“The calibre of innovation and creativity in this Master’s Programme is excellent. Students produced digital campaign ideas for An Post Insurance that capture imaginations, drive engagement and help create a buzz around our brand and our products. The knowledge and skills these students possess is fantastic and this type of industry engagement by the MSc Digital Marketing Programme benefits all involved – the students, the programme and most definitely An Post Insurance”.

Safefood Ireland
Safefood Ireland continually seeks graduates from NUI Galway for their Research Fellowships.

Healthy Cities, HSE Initiative
Students have been working with Healthy Ireland on the National Physical Activity Plan, 2013-2025.

Fiona Donovan, Project Manager for National Healthy Cities and Counties, Health Promotion and Improvement, HSE

“It was a great opportunity for Healthy Galway City to work with the students. They had the opportunity to contribute to the discussion and implementation of national policy at the local level, a key skill required for our future leaders”.

Digital in Action Masterclass

Action-based learning with expert professionals in key marketing and digital fields.

Intercultural Awareness Training (ICOS)

In collaboration with ICOS, all students receive accredited training to increase intercultural awareness and competency.

Digital Marketing Masterclasses:
Marketing Masterclass with Google
Digital Marketing Masterclass with Google 
Inbound Marketing Masterclass with Hubspot

Inbound Marketing Masterclass with Hubspot

 John Campbell, Marketing Manager, SIREN Talk on SEO
0101 Digital Marketing Masterclass - John Campbell
Digital Sales Masterclass: John McArdle, Vice President of Worldwide Sales, Channel Mechanics 

Talk on Sales Pipeline Management

‌Digital Sales Management Industry Panel

Digital Sales Management Industry Panel

Who’s Suited to This Course

Learning Outcomes

Transferable Skills Employers Value

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€10,110 p.a. 2022/23

Fees: Tuition

€9,970 p.a. 2022/23

Fees: Student levy

€140 p.a. 2022/23

Fees: Non EU

€17,640 p.a. 2022/23

Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €3,500 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270. SUSI will not cover the student levy of €140.

Postgraduate fee breakdown = tuition (EU or NON EU) + student levy as outlined above.

Note to Non EU students: Learn about the 24 month Stayback Visa here

Recognized by National and International Experts


Siobhán McGinty |   TitleTeam Manager, International Champions at HubSpot

The MSc. Digital Marketing is an excellent programme which combines both strategic and tactical modules taught by experts in their fields. This means that graduates are well-rounded marketers and with the highest standard of up-to-date knowledge of the latest digital trends and tactics
in Connect with Siobhán

Aoife Kelly |   Senior Product Manager at Genesys

It’s great to see a Master’s Programme focus on the development of essential technical skills from recognized digital leaders such as Google and Hubspot. These skills, on top of a Masters qualification, add significantly to the employability of the students

Conor Madden |   Sales Director, TitanHQ

Like any other Marketing medium, the people managing your Social Media campaigns need first and foremost to understand the fundamentals of Marketing. When you’re looking at social medial through those eyes, you’re in a much better position to use it as an effective Marketing tool. The NUIG Marketing Masters Programme delivers really well on this which is why we continue to recruit from their graduate pool.

Ciara Shaughnessy |   Corporate Marketing Executive at VHI

The course is precisely structured to provide a perfect blend of constantly advancing theory, and rewarding practical digital projects for real businesses. This combined learning approach was next to none in terms of its quality and ability to prepare me for the working world.
in Connect with Ciara

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  • Business Postgraduate Programmes 2022 - 2023

    Business Postgraduate Programmes 2022 - 2023 PDF (4.7 MB)

  • Postgraduate Taught Prospectus 2022

    Postgraduate Taught Prospectus 2022 PDF (14.3MB)

  • Marketing Flyer

    Marketing Flyer PDF (16MB)